Natalia is the Chief Experience Officer (CXO) at WorkplaceDynamics and oversees customer experience design across the company. Previously, she was Design Director at IBM, where she had overall responsibility for the Smarter Workforce Design practice, leading a global design team of 24 designers and developing innovative mobile-first, responsive solutions, which help companies attract, recruit, hire, engage, & develop talent. Prior to that, Natalia was VP of User Experience at Empathy Lab, a top interactive agency where she delivered award-winning experiences to Fortune 500 corporations. She also served as President of the User Experience Professionals Association (UXPA, Delaware Valley) and editor of Boxes and Arrows, Journal of Usability Studies (JUS), and UXPA Publications. Natalia’s work has been recognized through a number of awards, including 2012 Davey Award, 2010 Outstanding Website Award at the Web Marketing Association, and 2007 UXPA Usability Service Award. Natalia holds an MIS degree from Indiana University, Bloomington (IN).